05-10-2024, 07:04 PM
Claiming and optimizing your Google My Business (GMB) listing is crucial for any Nigerian business looking to be seen in local searches. Here's a breakdown to navigate GMB effectively:
Claiming Your GMB Listing:
Claiming Your GMB Listing:
- Visit: https://support.google.com/business/answer/7039811?hl=en
- Sign In: Use your existing Google account or create a new one for your business.
- Find Your Business: If your business isn't listed already, click "Add your business to Google."
- Enter Business Details: Accurately fill out all information, including your business name, address (with Nigerian formatting), phone number with Nigerian country code (+234), and website (if applicable).
- Verification: Google will send a verification postcard to your business address. Once received, enter the verification code to complete the process.
- Complete Your Profile: Fill in all sections such as business description, opening hours (including Nigerian public holidays), service areas (if applicable), and high-quality photos showcasing your business, products, or services.
- Categories: Choose the most relevant category that accurately describes your business in the Nigerian context. You can select a primary and secondary category.
- Reviews: Encourage customers to leave reviews by providing excellent service and politely requesting feedback. Positive reviews build trust and improve search ranking.
- Posts: Regularly update your GMB profile with posts. Announce promotions, new products, events, or special offers relevant to Nigerian customers. GMB posts can include text, images, and calls to action.
- Respond to Reviews: Thank customers for positive reviews and address any negative feedback promptly and professionally. Engaging with reviews demonstrates customer care.
- Local Variations: Include Nigerian variations of your business name or product names in your profile description.
- Local Holidays: Update your opening hours to reflect Nigerian public holidays.
- Nigerian Photos: Use high-quality photos that resonate with the Nigerian audience. Consider incorporating cultural elements or showcasing your business within a Nigerian context.
- Nigerian Phone Number: Ensure your GMB profile has a valid Nigerian phone number with country code (+234).
- Manage Multiple Locations: If you have multiple locations in Nigeria, you can create separate GMB profiles for each branch to improve local search visibility.
- Link GMB to Website: Link your GMB profile to your website for a more cohesive online presence.
- Analytics and Insights: Use GMB insights to track your profile's performance, see how customers find your business, and understand what kind of actions they take after finding you on Google.