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SEO trends to watch out for in 2024 l CPN SEO Forum - Omoseye Alebiosu - 04-23-2024
Here are some of the top SEO trends to watch out for in 2024:
Focus on User Intent and Expertise:
- Understanding Search Intent: Search engines are getting better at understanding the intent behind a user's query. Aim to create content that directly addresses the user's needs and questions, not just stuffing keywords.
- Answer Engine Optimization (AEO): Think beyond just keywords and focus on creating content that provides the best possible answer to a user's question. This could include in-depth guides, FAQs, or well-researched articles.
- Topical Authority: Building topical authority means establishing your website as a trusted source on a particular topic. Create comprehensive content that covers a subject in breadth and depth.
- AI-powered SEO Tools: Utilize AI-powered SEO tools to help with content optimization, keyword research, and competitor analysis. However, avoid relying solely on automation; human expertise is still crucial.
- Evolving Search Engine Algorithms: Search engine algorithms consider various factors beyond traditional keywords. Focus on user experience, website speed, mobile-friendliness, and high-quality content.
- Focus on First-Hand Experience: Content written by someone with genuine experience in the field will outperform AI-generated content in the eyes of search engines.
- Zero-Click Searches: Search engines are increasingly providing answers directly on the search results page (SERP), reducing clicks to external websites. Optimize your content to appear as featured snippets or answer boxes.
- Rise of Social Media as Search Engines: Social media platforms are becoming significant search tools. Integrate social media optimization into your strategy.
- Video SEO: Video content continues to grow in popularity. Optimize your video titles, descriptions, and tags with relevant keywords.