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why internal linking is important for SEO l CPN SEO Forum - Omoseye Alebiosu - 04-23-2024
Internal linking is a fundamental aspect of SEO that often goes unnoticed by website visitors but plays a crucial role in how search engines understand and rank your website. Here's a breakdown of why internal linking is important for SEO:
Improved Website Architecture and Navigation:
- Clear Information Hierarchy: Strategic internal linking helps establish a clear information hierarchy on your website. By linking relevant pages together, you guide search engines and users to navigate your website efficiently and find the information they need.
- Enhanced User Experience: A well-linked website makes it easier for users to discover relevant content and delve deeper into topics that interest them. This can improve user engagement and time spent on your website, both of which are positive SEO signals.
- Passing Link Juice: Links act like votes of authority in the SEO world. When you link from a high-authority page on your website to another page, you pass on some of that "link juice" to the linked page. This can help improve the ranking potential of the linked page in search results.
- Spreading SEO Power: By strategically linking important pages throughout your website, you distribute your website's overall SEO power more evenly. This helps ensure that not just your homepage but also your valuable subpages have a chance to rank well for relevant keywords.
- Contextual Signals: The text you use within your anchor text (the clickable text of the link) provides context to search engines about the linked page. This helps them understand the relationship between different pages on your website and the topics they cover.
- Indexing Efficiency: Internal links help search engines discover new and updated content on your website more efficiently. This ensures your valuable content gets indexed and has the potential to appear in search results.
- Contextually Relevant Links: Don't force links; focus on using relevant anchor text that accurately describes the content of the linked page.
- Link to High-Value Content: Prioritize linking to important pages, informative blog posts, or product categories that you want to rank higher in search results.
- Link Variety: Use a variety of link placements throughout your website content, including within paragraphs, blog post lists, or navigation menus.
- Avoid Orphan Pages: Ensure all important pages on your website are linked to from at least one other page. Orphan pages, with no internal links pointing to them, can be missed by search engines.