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common technical SEO challenges l CPN SEO Forum - Omoseye Alebiosu - 04-24-2024

Technical SEO can feel like a minefield for website owners. Here are some common technical SEO challenges and how you can address them:
1. Slow Loading Speed:
  • The Fix: Speed is king for SEO and user experience. Utilize tools like Google PageSpeed Insights or GTmetrix to pinpoint areas for improvement. Common culprits include large image files, unoptimized code, and render-blocking resources. Explore image compression techniques, code minification, and caching mechanisms to improve loading speed.
2. Mobile-Friendliness Issues:
  • The Fix: Ensure your website offers a seamless experience on mobile devices. Test your website with Google's Mobile-Friendly Test tool and address any identified issues. A responsive web design ensures your website adapts to different screen sizes for optimal viewing on all devices.
3. Crawlability and Indexation Issues:
  • The Fix: Search engines need to be able to crawl and index your website to include it in search results. Utilize website crawler tools like Screaming Frog or SEMrush to identify crawl errors and broken links. Fix these errors and submit your sitemap to Google Search Console to help search engines discover your content.
4. Duplicate Content:
  • The Fix: Duplicate content can confuse search engines and hurt your SEO performance. Identify duplicate content on your website using SEO tools or manual checks. You can address this by consolidating duplicate pages, using canonical tags to point to the primary version of the content, or blocking duplicate content from indexing with robots.txt.
5. Thin Content:
  • The Fix: Search engines favor informative and valuable content. Review your website content and identify thin pages that lack depth or value proposition. Enrich these pages with additional information, target relevant keywords naturally, and ensure they provide a satisfying user experience.
6. Lack of Structured Data Markup (Schema):
  • The Fix: While not a guaranteed ranking factor, schema markup can provide search engines with richer information about your content, potentially leading to more informative search results. You can use schema markup tools and generators to implement structured data markup for your website content.
7. Manual Spam Actions Penalty from Google:
  • The Fix: If Google detects spammy tactics on your website, you might receive a manual penalty that impacts your search rankings. Disavow any low-quality backlinks pointing to your website using Google Search Console. Focus on acquiring backlinks from high-authority websites within your niche through white-hat SEO tactics like creating valuable content and guest blogging.
Remember: Technical SEO is an ongoing process. Regularly monitor your website's health using website crawlers and SEO tools. By staying proactive and addressing technical SEO challenges, you can ensure your website remains search engine friendly and has a higher chance of ranking well in search results.