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Recovering from a Google penalty l CPN SEO Forum - Omoseye Alebiosu - 05-05-2024

Recovering from a Google penalty requires a strategic and patient approach. Here's a breakdown of the key steps:
1. Identify the Penalty:
  • Check Google Search Console: Google usually sends notifications about manual penalties through Google Search Console. Look for messages under the "Security & Manual Actions" section.
  • Analyze Traffic Trends: Sudden drops in website traffic often indicate a potential penalty. Compare traffic data with recent Google algorithm updates to see if there's a correlation.
2. Understand the Cause:
  • Manual vs. Algorithmic Penalty: Google issues two main types of penalties:
    • Manual Penalties: These are applied by human reviewers for violations of Google's Webmaster Guidelines, such as unnatural link building or keyword stuffing.
    • Algorithmic Penalties: These are triggered by Google's algorithms for various reasons like thin content, poor mobile optimization, or technical issues.

  • Common Penalty Triggers: Some common reasons for penalties include:
    • Unnatural backlinks: Purchased links, excessive low-quality links, or link spam.
    • Keyword stuffing: Overusing keywords in content in an unnatural way.
    • Thin content: Content that lacks depth, value, or originality.
    • Technical SEO issues: Crawling errors, broken links, mobile-friendliness problems.

3. Address the Issues:
  • Manual Penalty:
    • Disavow bad backlinks: Identify and disavow low-quality or spammy backlinks using Google's Disavow Tool.
    • Fix other violations: Address any specific issues mentioned in the manual action report.

  • Algorithmic Penalty:
    • Improve content quality: Create high-quality, informative content that provides value to users.
    • Fix technical issues: Resolve any crawling errors, broken links, or mobile-friendliness problems.
    • Disavow bad backlinks (if applicable): This might be necessary even for algorithmic penalties.

4. Submit a Reconsideration Request (for Manual Penalties):
  • Once you've addressed the issues, submit a reconsideration request through Google Search Console.
  • Be transparent and explain the steps taken to fix the problem.
  • Provide evidence of your changes (e.g., screenshots, disavow file).
5. Be Patient:
Recovery can take time, especially for algorithmic penalties. It might take weeks or even months to see significant improvement in rankings.
Additional Tips:
  • Monitor and Analyze: Continuously monitor your website performance using Google Search Console and other analytics tools.
  • Stay Updated: Keep up with the latest Google algorithm updates and SEO best practices to avoid future penalties.
  • Seek Professional Help: If the process seems overwhelming, consider seeking help from an SEO professional specializing in penalty recovery.
Remember, recovering from a Google penalty requires a thorough understanding of the cause, diligent effort in fixing the issues, and patience for Google to re-evaluate your website. By following these steps and maintaining a focus on high-quality content and best practices, you can get your website back on track.