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Online advertising costs in Nigeria - CPN Computer Consult - Omoseye Alebiosu - 07-17-2024

Here's a breakdown of online advertising costs in Nigeria:
General Points:
  • It's important to remember that costs can vary depending on several factors, including:
    • Campaign goals: Are you aiming for brand awareness, website traffic, or lead generation?
    • Target audience: Who are you trying to reach? Demographics, interests, and online behavior all influence cost.
    • Bidding strategy: How much are you willing to pay for clicks or impressions?
    • Platform: Costs can differ between platforms like Google Ads, Facebook Ads, and social media influencer marketing.
    • Competition: Costs can be higher in competitive industries where there's more demand for ad space.
Here's a range of costs to give you a general idea:
  • SEO: While SEO is an ongoing process, some Nigerian agencies offer SEO packages with costs ranging from N50,000 to N350,000+ per month (https://cpnseomarketing.com.ng).
  • PPC:
    • Google Ads:
      • Cost-Per-Click (CPC) can range from N20 to N500+ depending on the keyword and industry.
      • Daily budgets can start from N1,000+.
    • Social Media Ads:
      • Costs can vary depending on the platform and targeting options.
      • Facebook Ads might start from N50 per day.
Additional Resources:
Here are some resources to help you research specific online advertising costs in Nigeria:
  • CPN Computer Consult Website: While their focus might be on showcasing their services, they might have resources on general costs (although likely skewed towards their pricing): https://cpnseomarketing.com.ng
  • Alternative Adverts - Cost of Online Advertising in Nigeria: This article provides some package pricing examples for impressions and clicks on Nigerian websites and blogs (https://alternativeadvert.com/blog/alternative-adverts-blog/)
  • Google Ads Keyword Planner: This free tool allows you to research estimated keyword costs for your target audience and industry (https://ads.google.com/home/tools/keyword-planner/)
  • Social media advertising platforms: Each platform (Facebook Ads, Instagram Ads etc.) offers tools to estimate reach and costs based on your targeting options.
By considering the factors mentioned above and utilizing these resources, you can get a better understanding of online advertising costs in Nigeria and develop a budget that aligns with your specific goals.

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