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Building a Digital Marketing Strategy from Scratch in the AI-Driven Era - Omoseye Alebiosu - 08-30-2025 Building a Digital Marketing Strategy from Scratch in the AI-Driven Era [*]TechRadar [*]TechRadar [*]El País [*]The Times [*]The Australian [*]The Economic Times Building a Digital Marketing Strategy from Scratch in the AI-Driven Era Chapter 1: Setting the Stage — Why Now Is the Moment In 2025, the digital marketing landscape has been utterly transformed by the rise of AI, conversational interfaces, and shifting consumer behaviors. Traditional strategies are being disrupted by fast, adaptable, and deeply personalized approaches that redefine how brands connect with audiences. Recent developments show an AI-first transformation in marketing—from hyper-personalization to generative content and new channels of discovery like DMs and predictive-based search alternatives. Brands that embrace these changes are gaining engagement and conversions while giving a glimpse of what's essential for a digital marketing strategy built from scratch today. Chapter 2: Current Landscape — Trends You Must Know AI-powered personalization is the new baseline: From automating messaging to real-time cross-channel targeting, AI tools are optimizing customer interactions and boosting conversions—far beyond traditional recommendations.(TechRadar) Conversational commerce via DMs is booming: Entrepreneurs are delivering highly personalized experiences through messaging platforms, with some reporting conversion rates as high as 98%. Websites still matter—but DMs are capturing attention.(TechRadar) AI is redefining search and visibility: As tools like ChatGPT, Perplexity, and others gain traction, businesses must pivot from reliance on traditional SEO to strategies optimized for AI-generated content and answers.(The Times, The Australian) Generative AI delivers real productivity gains: CEOs predict that generative AI will revolutionize personalized marketing, market intelligence, and customer experience. In India, for instance, a projected 41–45% productivity increase is expected in content and marketing teams.(The Economic Times) Content remains king—but it must be valuable and brand-driven: Modern marketing trends emphasize storytelling, brand identity, and message authenticity—especially as consumers seek meaning and connection.(El País) Chapter 3: Blueprint for Building a Strategy from Scratch Here’s how to build a modern digital marketing strategy—step by step—and ensure you're not just present, but thriving: Conduct a Situation Analysis (SOSTAC) Begin with a thorough review of your internal and external environment: market position, digital maturity, competitive analysis.(Wikipedia) Define SMART Objectives Set Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals—e.g., “Boost Instagram engagement by 20% in 6 months.” Know Your Audience Segment audiences using data and develop detailed buyer personas. AI tools can predict user behavior, enabling targeted personalization.(Wikipedia, arXiv) Establish a Cohesive Identity Clarify your brand values, mission, vision, and tone. Create a visual identity with consistency across all touchpoints.(ElHuffPost) Select Your Channels Using PESO Map out your Paid, Earned, Shared, and Owned media strategy. Leverage your website, content, social media, ads, and earned coverage.(Wikipedia) Focus on Content and GEO-aware SEO Create authentic, valuable content that communicates your brand's essence. Optimize not only for classic SEO but also for Generative Engine Optimization (GEO) to be surfaced by AI-driven platforms.(El País, Wikipedia) Leverage AI Automation and Personalization Implement AI tools for hyper-personalized messaging, predictive analytics, and real-time optimization. Balance automation with human creativity and ethical standards.(TechRadar, Wikipedia, arXiv) Tap Into Conversational Commerce Use DM channels for high-converting, personalized communication. Automated responses, restock alerts, and recommendations help build trust instantly.(TechRadar) Adapt to Evolving Search Realities As AI tools replace traditional search, diversify visibility across social platforms (e.g., TikTok, YouTube) and optimize for AI summaries and recommendation engines. Encourage user-generated reviews and sentiment signals.(The Times, The Australian) Measure, Test, and Iterate Monitor key metrics (engagement, conversion, sentiment) and continuously refine campaigns. Celebrate wins and evolve content strategies.(American Marketing Association, Social Media Dashboard, Digital Marketing Institute) Chapter 4: Tactics You Can Implement Now Start small, scale fast: Pilot AI-personalized campaigns or DM sales flows, then expand what works.(TechRadar) Use AI tools for creative agility: Accelerate multi-format content production while maintaining brand voice. Encourage community content and reviews: Build credibility and SEO visibility via authentic user input.(The Times, The Australian) Embrace learning culture: Stay agile as platforms evolve—keep testing, evolving, and learning.(American Marketing Association, Social Media Dashboard) Chapter 5: SEO-Friendly & Social-Ready Additions Hashtags to Use: #DigitalMarketing #AIinMarketing #ConversationalCommerce #DMStrategy #GEO #BrandIdentity #SOSTAC #DigitalStrategy #Marketing2025 #MarketingTrends Outbound Links (Prominent Resources): [TechRadar on AI-Powered Personalization] [Adobe's Digital Marketing Strategy Overview] [Smart Insights RACE Framework] [Wikipedia SOSTAC Overview] [PESO Model Details] [Wiki on Generative Engine Optimization (GEO)] Conclusion Crafting a digital marketing strategy from scratch in today’s AI-driven world is not only about technical infrastructure—it’s about forging human connection through intelligent, adaptive, authentic, and conversational means. Start with clarity, infuse AI with purpose, and always put your audience at the heart of everything you build. RE: Building a Digital Marketing Strategy from Scratch in the AI-Driven Era - Yakodem - 10-09-2025 When we built our first digital marketing plan, keeping communication smooth was key. We used Telxi for voice and messaging—it made reaching clients and coordinating with the team much easier. Having reliable connections meant less time troubleshooting and more time focusing on strategy.