How to Run Seasonal or Holiday Ad Campaigns

How to Run Seasonal or Holiday Ad Campaigns - Printable Version

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How to Run Seasonal or Holiday Ad Campaigns - Omoseye Alebiosu - 09-01-2025

How to Run Seasonal or Holiday Ad Campaigns — Turn Calendar Moments Into Marketing Magic

How to Run Seasonal or Holiday Ad Campaigns is about more than festive themes—it’s about tapping into consumer emotions, behaviors, and timing to drive peak performance. As 2025 unfolds, savvy marketers are using data, personalization, and agility to transform seasonal opportunities into revenue surges.

What’s Driving the 2025 Seasonal Campaigns Landscape?
1. The Buying Season Starts Earlier—and Smarter
Consumers are no longer waiting for Thanksgiving or Christmas—many now start holiday shopping as early as September or even summer, with Prime Day kicking off early momentum.(turn0search0, turn0search8)
Brands are matching pace by launching promos earlier and sustaining engagement through multiple touchpoints.(turn0news20)
2. Shopper Sentiment Is Shifting Toward Value and Experience
Amid economic caution—driven by inflation and rising costs—brands are responding with value-led offerings, affordable gift bundles, and payment flexibility to win cautious shoppers.(turn0news20)
Emotion and experience are the new currency: curated gift sets, sampling, and immersive storytelling are outperforming traditional messaging.(turn0news20, turn0news19)
3. Agility and AI Are Non-Negotiable
The media environment is unpredictable. More than half of firms are structuring campaigns for in-flight changes—from messaging tweaks to budget reallocation based on real-time results.(turn0search4)
AI tools (like Microsoft’s Copilot) are accelerating campaign creation, testing, and optimization to maintain competitive edge.(turn0search2)
4. Omnichannel Momentum—CTV Leads the Way
Connected TV (CTV) is now a staple in seasonal campaigns—budget share for CTV rose to #2 among holiday channels in 2025. Its reach and interactivity are unmatched.(turn0search4)
True omnichannel execution—aligning messaging across CTV, mobile, social, and web—is essential as consumers bounce across devices.(turn0search14)

Top Seasonal Campaign Ideas Fueling Engagement
Here are proven campaigns driving results this year:

e.l.f. Cosmetics’ “Gift-Tok Shop” Live Events — Hosted TikTok live shopping with creator-led demos and flash deals.
Patagonia’s “Don’t Buy This Jacket” — Reinforced brand values with sustainability messaging that resonated beyond sales.
Other standout activations include LEGO’s AR “Holiday Gift Builder,” Fenty Beauty’s SMS-first “Holiday Drop,” Target’s “Price Match Guarantee,” Puma’s “Last-Minute Magic,” and Macy’s iconic parade campaign.(turn0search0)

Build Your Seasonal Campaign: A Pro Strategy Guide
Step
Tactic1. Start Planning Early
Campaigns are kicking off as early as August or September. Build your calendar with pre-season engagement in mind.(turn0search8, turn0search14)
2. Audit Past Campaigns
Use historical data to spot high-performing timeframes, messaging, and formats.(turn0search5)
3. Identify Relevant Seasonal Events
Go beyond holidays—tap into cultural moments or non-traditional seasons that resonate with your audience.(turn0search11)
4. Infuse Authenticity & Social Proof
Launch sampling campaigns early to crowdsource unfiltered UGC for trust and later amplification.(turn0search6)
5. Collaborate Locally during Seasonal Peaks
Local partnerships, events, or influencer activations add credibility and relevance.(turn0search1, turn0search9)
6. Activate Across Channels
Combine CTV, mobile, programmatic, and social messaging for seamless omnichannel experiences.(turn0search4, turn0search14)
7. Use Automation & Personalization
Build automated, multi-layered messaging (e.g., welcome vs. loyalty flow), powered by preference centers.(turn0search7)
8. Optimize Offers & Messaging
Respond to shopper sentiment with payment plans, tiered bundles, urgency, or “value-first” messaging—especially in beauty and gifting.(turn0news20)
9. Monitor & Pivot
Adapt on the fly—refresh creatives, reallocate budget, and update messaging as trends emerge.(turn0search4)
10. Measure Beyond Impressions
Track key metrics: sales uplift, CLV, conversion velocity, and cross-channel performance. Use insights for future seasons.

Real-World Holiday Inspiration
Recent standout holiday campaigns illustrate what works in 2025:

Allies of Skin: Extended Black Friday into a month-long campaign, granting shopper flexibility and achieving record growth.(turn0news20)
P Louise: Rolled out festive offerings early, introduced tiered pricing and installments for better accessibility.(turn0news20)
Liberty London: Delivered staged storytelling: pre-sale, editorial seeding, and full launch—all timed for trust-building and conversion.(turn0news20)

Must-Use Hashtags for Your Seasonal Content

Code:
#HolidayCampaigns #SeasonalMarketing #2025HolidayTrends #CTVads #OmnichannelMarketing #EarlyHolidayPlanning #AIinAds #UGC #ValueMarketing

Essential Reads on This Topic
Related News on Seasonal Campaigns

[Image: jWfF9aPGHmAIXs8YjvFQ_Izn2EEjfizalc3iqzGy...ZeiC-rAvZq]

Vogue Business
Beauty's 2025 holiday playbook
Jun 27, 2025

[Image: qEJ0FTCK2ISWW2zp2zCgmgqO3HLsuZdjWmXAn6Rd...xPibworagE]

Town & Country
The Most Major Ad Campaigns of Fall/Winter 2025
5 days ago

Final Thoughts
How to Run Seasonal or Holiday Ad Campaigns in 2025 is about blending early planning, emotional resonance, omnichannel delivery, and agile execution. The brands thriving this year are those meeting consumers when—and how—they’re ready, using authenticity and innovation as their guide.